The challenge
Our client needed a cloud-readiness assessment that would give each buyer a useful diagnosis—not just capture a lead. Local teams also needed to run it in different languages and at events without rebuilding the experience for each campaign.
What we delivered
- A guided assessment covering Business, People, Operating Model, Infrastructure, Network and Security, with scoring that places each buyer at a cloud-maturity stage.
- A personalised, downloadable report with scores by area, specific feedback, improvement recommendations and relevant services from our client.
- Lead capture that records business context alongside assessment responses, giving the sales team a more informed starting point.
- A hosted admin platform where teams can adapt questions, scoring, reports and campaign versions, then review responses and completion data.
- Localised launches across several markets, with multiple language versions and event-specific assessments. We also implemented HubSpot and Marketo integrations.
Business value
Buyers receive a diagnosis they can use to plan their cloud journey. The sales team receives each prospect’s context, maturity stage and capability gaps, enabling more relevant follow-up. Marketing teams can run local campaigns and event assessments through one reusable platform, using response data to guide nurture.
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