The challenge
Our client needed to take its Last-Mile solution to market for buyers with different needs: some wanted to understand its value, others wanted to see specific capabilities, and others were ready to assess their own operations. Its manually run maturity assessment could not support that journey at scale.
What we delivered
- Developed the campaign proposition and messaging to connect the assets through one buyer story.
- Produced industry and product demo videos and a demo page where visitors could explore relevant applications and capabilities.
- Built a self-service assessment covering five areas of last-mile maturity, from lead capture and guided questions through scoring, results and a downloadable customer report.
- Created a separate sales report with each prospect’s profile, answers, scores and recommended follow-up, and passed lead and assessment data to Salesforce.
- Delivered two language versions, including integration, testing and reviews.
Business value
Connected campaign message → product demos → buyer diagnosis → sales follow-up in one journey. Gave buyers a useful view of their maturity and gave sales the context for more relevant conversations. The self-service assessment generates approximately 500 leads per month.
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