The challenge
Our client needed to help sales distinguish between three partner-led SD-WAN approaches. The best fit changes with the customer’s site profile, network complexity and priorities. A product list alone could not explain why a security-led network, a complex multinational deployment or a repeatable branch rollout might call for different solutions.
What we delivered
- Built a solution recommender that first identifies the customer profile, then explores challenges and desired business outcomes.
- Guided users through priorities such as security, application performance, resilience, cloud adoption, deployment speed and cost.
- Directed each path to a suitable partner solution, with an explanation of its strengths and the business benefits relevant to that scenario.
- Kept the customer’s choices visible through the journey so the final recommendation had a clear rationale.
Business value
Gives sales teams a repeatable discovery and recommendation framework across three partner solutions. Helps customers understand why a particular SD-WAN approach suits their network, rather than receiving a vendor name without context.
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