Help buyers understand their needs, explore relevant solutions and build a clear case for change. Connect interactive tools through self-service, AI-assisted or hybrid buyer journeys.
Sales teams struggle to understand prospects’ specific pain points, priorities and level of readiness for a solution. This leads to generic sales pitches, misaligned conversations and missed opportunities.
B2B buyers are more informed and value-conscious, expecting personalised solutions that address their specific needs, demonstrate clear ROI and allow them to explore options independently before making a decision.
B2B purchases involve multiple stakeholders with different priorities, heightened CFO scrutiny and rigorous procurement processes. Buying groups need clear business cases and ROI justification to reach agreement.
Extensive product ranges, complex configurations and varying pricing structures create dependencies that slow down quote and proposal generation, extending sales cycles.
Sales teams struggle to understand prospects’ specific pain points, priorities and level of readiness for a solution. This leads to generic sales pitches, misaligned conversations and missed opportunities.
Many businesses struggle to articulate the tangible financial and business impact of their solution, making it hard to justify investments and convince budget-conscious decision-makers.
Turn your expertise into interactive assessments that identify gaps, provide personalised recommendations and give sales useful context. Use AI assistance to develop a draft, then tailor the questions, scoring and reports to your framework.
Help buyers use their own inputs to estimate potential savings, productivity value, return on investment or total cost of ownership. Make assumptions clear and give them an output they can discuss with their team.
Capture the buyer’s requirements and guide them towards a relevant product, service or bundle. Explain why it fits and carry the discovery context into the sales conversation.
Bring your products, services and buying tools together. Help customers explore, compare and configure options independently, with AI guidance or specialist support where useful.
Bring customer requirements, alternatives, financial analysis and assumptions into a personalised business case. Give buying groups a clear explanation they can review and share.
Turn requirements into visual solution diagrams that customers and technical teams can review together. Scope the components, rules and outputs around your portfolio.
Help buyers and sales configure products, apply approved pricing rules and generate a clear estimate or quote. Connect the workflow to approvals, proposals and statements of work.
Help buyers understand their needs, explore relevant solutions, evaluate value and move towards a decision. Connect assessments, recommendations, calculators and commercial tools through self-service, AI-assisted or hybrid journeys.
Let buyers explore at their own pace. They can assess their readiness, compare solutions, estimate ROI or costs, configure requirements and access personalised recommendations or reports. Give them useful information to share internally, with a clear route to request a quote or speak to your team.
Help buyers describe their needs in their own words and navigate your products and tools. An AI guide can clarify questions, explain options, help buyers complete an assessment or calculator, and discuss their results using approved information. Calculations, pricing and recommendations follow agreed rules, with specialist support available when needed.
Combine independent exploration and AI guidance with your sales, consulting or technical expertise. Buyers can start digitally, then involve a specialist to review requirements, validate assumptions, compare options or develop a tailored solution and business case. Carry their inputs and results into the conversation so they can continue without starting again.
A self-service maturity assessment generating approximately 500 leads per month, with personalised reports for prospects and insights that help sales teams tailor their follow-up.
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A guided SD-WAN recommendation journey that gives sales a clear rationale for the suggested approach.
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A cloud pricing calculator connected to a sales quotation and approval workflow.
Read case study →Yes. We can turn questionnaires, maturity frameworks, Excel calculators, pricing models and manual workflows into interactive applications. If the material is incomplete, we can work with your subject experts to develop it. This includes defining the questions, calculations, scoring, recommendations, reports and user experience.
Yes. An assessment can identify gaps, a recommender can suggest relevant solutions, and an ROI or business-case tool can help buyers evaluate the investment. Pricing, proposals and statements of work can support the commercial stages. We design which tools belong together and what information should carry between them, so buyers do not repeatedly enter the same details.
Yes. Buyers can explore through self-service tools, receive AI assistance when they need explanations, or involve a sales or technical specialist. A hybrid journey can pass the relevant requirements, responses, results and open questions into that conversation, with appropriate consent.
We can tailor the framework, questions, branching, calculations, recommendations, design and reports. This can include short and detailed assessments, combined assessment and ROI experiences, multi-product recommendations, different currencies and approval workflows. We can customise an existing application or develop a bespoke solution around your requirements.
We agree the underlying model with your subject experts, including its inputs, formulas, weightings, assumptions and decision rules. We test agreed scenarios and edge cases, then review the outputs before launch. Benchmarks and supporting data need an agreed source, and changes to the model should follow an agreed review process.
AI can help develop initial content and application drafts. Within the customer experience, it can clarify questions, explain results and help buyers explore relevant information. Scoring, financial calculations, product eligibility and pricing remain governed by the approved model and rules. The role of AI, its information sources and when it should hand over to a person are defined for the application.
Customers can receive a personalised result, recommendations, comparison or downloadable report. Sales teams can receive a different view containing the agreed contact details, responses, scores, priorities and recommended follow-up. The outputs are designed around what each audience needs, rather than giving everyone the same report.
Yes. We can create versions for different products, industries, audiences, languages, currencies and partner brands. These can share an underlying framework while using different content, questions or recommendations where needed. We agree what remains consistent and what local or product teams can change.
Depending on the application, deployment can include embedding it within your website, publishing on a dedicated domain or subdomain, or a bespoke deployment in your environment. Connections to CRM, marketing automation, sales enablement and other systems are scoped through suitable APIs, webhooks or supported connectors. Your technical and privacy teams help define access, consent, data handling and security requirements.
We can support requirements definition, framework development, content, UX and UI, design, development, testing, deployment and integration. Where administration features are included, your team can manage agreed content, settings or variants. We can provide assisted updates, maintenance and further development, using engagement data, completion rates, genuine enquiries and sales feedback to prioritise improvements.
From a single calculator to a connected buyer journey, shaped around your business.
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